Publicis Canada's lobby in Toronto, Ontario.

Top Tech Talent Referrals: Publicis Canada x Juno College of Technology

Bringing Client Visions to Life with Top Tech Talent Referrals

Publicis Canada's office building in Toronto, Ontario.

2 min read

Background

Publicis Canada is the largest digital advertising agency in Canada with big brands such as Jeep, LG, Toronto Transit Commission, LG, L'Oréal, and Nestlé on their list of impressive clients. As one of the world’s leading communication groups, Publicis Canada was looking for a streamlined way to hire up-and-coming web developers with creative backgrounds, who could help bring their clients’ visions to life.

The Challenge

As a company that is known for innovation, agility, and creativity, Publicis Canada has always aimed to hire professionals with strong technical skills and prior experience working within a creative environment. However, when faced with multiple teams across various departments hiring at once, Publicis Canada realized the current hiring model wasn’t working. Publicis Canada knew they needed a more sustainable and efficient way to source candidates. Their goal was not only to find an approach that was flexible, but one that provided hiring managers with a steady pipeline of candidates that accurately matched the profiles they were hiring for.

Partner Spotlight

Publicis Canada's logo mocked up on Juno College's ripped paper.

About Publicis Canada

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  • Company Details
    Publicis Canada is part of Publicis Groupe SA, one of the world’s leading communications groups with over 78,000 employees globally.
  • Date Founded

    Publicis Groupe, Publicis Canada's parent company, was founded in 1926 in Paris, France.

  • Locations

    Toronto, Montreal, and Windsor

The Approach

Publicis Canada was aware of Juno College’s reputation in helping professionals from creative backgrounds launch careers in web development. They reached out to Juno for support and our Employer Relations Team got to work in developing a streamlined hiring process through our unique Referral to Hire approach.

Juno’s Referral to Hire approach identifies unique candidates that are a perfect match for available roles based on their background and experience levels. This is in contrast to the traditional hiring format, in which open work opportunities are widely shared with Juno’s community of over 1,000 alumni.

In this case, Juno selected junior web developers that matched Publicis Canada’s criteria for ideal candidates: creative professionals with past experience in marketing, design, and the arts. Working closely with Publicis Canada’s Director of Marketing Technology and Director of Digital Productions, this process allowed hiring managers from across Publicis Canada to send their work opportunities directly to Juno. An Employer Relations Specialist would then select and deliver a list of eligible candidates within 1-2 business days. This process not only allowed Publicis Canada to significantly reduce the time commitment required in hiring a junior web developer, but also made it easy for them to find a unique and suitable candidate for each role.

Juno has been a great partner in helping Publicis find amazing junior talent for our marketing development team. - Ryan Cottrell, Director of Marketing Technology

"Juno has been a great partner in helping Publicis find amazing junior talent for our marketing development team. They attract students who are looking for a second career in development and their attitude and dedication shines through. We’ve had great success with the students we’ve hired from Juno, and we will continue to lean on Juno for our hiring needs. They offer a great meet and greet at the end of every cohort and it is a great way to meet your future all-stars face-to-face! Thank you Juno for helping us grow a successful team." - Ryan Cottrell, Director of Marketing Technology

The Impact

Hiring Success: Over 20 months, Publicis Canada hired 8 Web Developers - all recent graduates of Juno’s Web Development Bootcamp.

Relationship Growth: Over the same period, three additional Hiring Managers from Publicis Canada began working directly with Juno’s Employer Releation’s Team.

Increased Role Diversity: Publicis Canada was able to hire for a diverse range of roles such as Email Developer, Interactive Developer, and Technical Project Coordinator.


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