What are the benefits of learning data analytics?
From Spotify Wrapped, to daily COVID-19 case counts, to ads eerily tailored to our shopping history, the amount of data that's collected and analyzed has only continued to rise. According to Forbes, data interactions went up by nearly 5,000% between 2010 and 2020!
With the rapid growth of a data-driven world comes increased demand for professionals who understand how data analytics work.
Here are 6 reasons why learning data analytics is important, whether you're looking to upskill at work or kickstart a whole new career:
1. Data analytics helps you make better decisions
Why does a company go through a rebrand, or how does Netflix curate its content for us? The simple answer starts with the work done by data analysts. By learning how to harness the power of the data that you interact with at work, rather than leading with just your gut feelings, you can have a big impact on your company's business decisions and success. With a data skill set, you'll be able to analyze social media engagement trends, customer buying behaviour, and demographic info to help reach your sales goals and better connect with your audience.
2. Data analytics skills boost your problem-solving skills
The core of analytics is all about using data to solve problems. Challenging your brain to think analytically and find solutions in new ways is always a useful skill in both your professional and personal life. Consistently working on problem solving helps you think outside the box, work under pressure, communicate better, and ultimately, be a greater asset to any employer.
3. Data analytics careers are high-paying
We all want to be well compensated for doing our job, and it's almost a guarantee you will be in the data analytics field! According to Glassdoor, the average base salary for a data analyst in Canada is currently about $62,000, with more experienced professionals making upwards of $80,000 or more.
4. Data analytics careers have lots of job diversity and growth opportunities
Tech giants like Google to retail outlets like Walmart are consistently looking to fill data-focused roles. By taking the initiative to learn data analytics, you open up the opportunity to work across various sectors.
Higher education, finance, healthcare, and more want your data skills to help them make better decisions! The data analytics field also offers multiple specializations by sector, meaning you can focus your efforts into marketing, sales, operations, or the areas that interest you the most.
If you’re feeling a bit stuck in your current position or just want a new challenge, learning data analytics is the ideal opportunity to help you grow both within your company and take on new and exciting tasks.
5. Data analytics jobs are in high demand
With the data boom spreading across a variety of sectors, the ability to analyze data is increasingly in demand. In fact, companies can’t even keep up with the growing demand in the field and the Government of Canada is predicting a labour shortage in the data analysts field over the next 10 years. With that comes the opportunity to be selective about the organization you work for, the salary you demand, and what you'd like to specialize in.
6. Data analytics skills are applicable to everyday life
Many of the related skills you’ll pick up as a result of learning data analytics can be applied to everyday life. Explaining complex data to senior management can help strengthen your communication skills outside the office, while learning how to organize data in an effective way could help you with personal budgeting. The real-life applications are endlessly beneficial!
Looking to learn data analytics?
Our beginner-friendly Data Analytics course will teach you the basics, fast. You'll learn to make data-driven decisions at work, optimize your workflows, and better understand your customers with in-demand tools and languages like Google Sheets, SQL, and Tableau. See what you'll learn and build below: